Business 101

The Workshop focuses on building a beauty business from the ground up in Canada. It will give you what you need to grow as an entrepreneur. An approachable investment, it will give you the control and skills to manifest your dreams of being your own boss and owning your own studio.

The Workshop was developed to give you the time to work at your own speed in an online setting, but also connect in real time for monthly meet ups on Instagram live with other students. The course takes you behind the scenes to access Scout’s processes and strategies that established a professional, legal and thriving business.

What is included in the course?

• Chapter 1: Defining your story + brand

• Chapter 2: Defining your dream client

• Chapter 3: Concept (mood boarding- repeatable process)

• Chapter 4: Graphic Design (logos, fonts, color palette)

• Chapter 5: Creative Direction (implementing your concept)

• Chapter 6: Photography (iPhone, slr, positioning, outsourcing)

• Chapter 7: Influencers + Models (contracts, expectations, etc.)

• Chapter 8: Social Media + Web Design (How to put it all together cohesively + consistently)

• Digital file delivered to you with:

  • Photos + Video

  • PDF Worksheets

• Join Scout live monthly on Instagram stories for questions, new tips, etc. Available only for students

• Private 1:1 available (Let’s talk about it)

  • Portfolio consults or review

enroll me now→

your girl, Scout

Dayna Ellen, the creative behind Scout, offers up her experience with over 5 years as a practicing visual artist (a 2014 Alberta University of the Arts alumni). She has crafted work for brands like Hush Lashes, Aveda and Dote Magazine, while also showcasing her art with Arts Commons and The Alberta Craft Council. With a clear vision for natural and editorial aesthetics, Dayna ventured into entrepreneurship, opening Scout in 2019. Emerging as an art director for her own brand, the signature Scout aesthetic was established.

Noticing a lack in education in the beauty industry to develop their own branded story telling for lifestyle and editorial content, Dayna was lead to share her process. The Workshop was designed for the repeatable success of others like you to tell your unique story with consistent and compelling imagery.

As both artist and service provider, Dayna has a unique perspective within the industry to offer you solid content that will elevate your branding. It’s time to push the boundaries of your own artistry with an experienced professional who gets what it’s like to work from the creative behind the scenes to providing the service your clients have come to trust you for.

teach me now→

Not sure if this for you? Hire Scout as your Creative Director for all of your branding and story telling needs. Email for a consultation on your needs and branding goals.